我们为什么选择CPS,而不是CPC、CPM?

什么是CPC,CPM,CPS?

CPC(Cost Per Click):是每次点击的费用,根据广告被点击的次数收费。
CPM(Cost Per Mille:指的是按千次展示付费广告,广告条每展示一千次支付的费用。
CPS(Cost Per Sale):指的是按营销效果计费,根据实际销售额付费的方式。用户每成功达成一笔交易,网站主可获得佣金。

在当今垃圾流量、垃圾点击盛行的网络时代,各种点击作弊的技术层出不穷,广告员为了获得非法的广告收益,在网页中添加自动化脚本或是利用电脑程序来模拟顾客的点击行为。然而正常点击和无效点击并不能准确地被区分开来,令广告主防不胜防,而没有作弊的广告员也可能被误判为欺诈点击。Google Adsense广告员凭借作弊点击来骗取商家广告费的现象已不新鲜,Google就曾为2002年以来因欺骗点击而多付广告费用的数千名客户支付9000万美元,但是赔偿并不能从根本上解决CPC带来的问题,广告主的利益不能得到根本的保障。

显然,CPC和CPM并不能为广告主带来实际的效益,反而还冒着随时被欺诈的风险,一边付着高昂的广告费,一边祈祷着广告员的诚实。人人都需要安全感,广告主也不例外,看到几千次的展示次数和上百次的点击量带来的是零收益,广告主的安全感也只能荡然无存了。而CPS更能规避广告费用的风险,是让商家更为放心的一种广告定价模式。采用CPS付费模式,让凭借欺骗点击获取广告费的作弊广告员们原形毕露,让诚实的、有质量的广告员得到相比CPC更丰厚的收入。CPS更是所有商家的试金石,商家可以有效地评估广告员质量,进而为高质量的广告员提供更加丰富的广告资源和广告费。我们渴望的是互相信任的联盟关系,一起努力获得可观的收益,而不是在欺骗与猜忌中“携手合作”,相信CPS广告是网络广告未来的主流,让广告主和广告员成为真正可以信任的合作伙伴。

我们提供CPS联盟合作,您可以通过以下两种方式申请成为我们的广告员:
-第三方联盟平台,广告员申请页面:
http://www.shareasale.com/shareasale.cfm?merchantID=27868

-自有的联盟程序,申请页面:
http://www.tomtop.com/pap/affiliates/signup.php

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4 Responses to 我们为什么选择CPS,而不是CPC、CPM?

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