eBay拟进行重大改版 缩小与亚马逊技术差距

北京时间11月1日消息,据国外媒体报道,eBay计划本周对其网站进行4年以来的首次重大改版,目的是缩小与亚马逊等竞争对手的技术差距。数年前,亚马逊就已经在使用eBay即将添加的许多技术。

作为改版计划的一部分,eBay主页将根据用户以前的搜索记录提供购物建议,以及最畅销产品清单。最近数周,eBay已经开始为DVD、MP3和GPS(全球定位系统)设备买主提供网页,将销售的同类产品综合在一起,并在顶部显示最经济的交易。

技术进步对于eBay非常重要。过去2年,eBay核心的市场业务的增长幅度都低于美国电子商务市场。尽管去年eBay销售额是亚马逊的两倍,但去年10月份亚马逊的美国流量超过eBay。

许多互联网先驱公司都面临与eBay类似的技术过时的挑战,它们的系统采用定制软件,已经严重过时,不能适应目前竞争激烈、快速变化的市场。市场研究公司Enderle Group分析师罗勃·恩德勒(Rob Enderle)说,对于IT经理来说,改变网站的底层技术是“最大的困难之一”。

约翰·多纳霍(John Donahoe)2008年出任CEO后不久,eBay就开始进行技术改造。多纳霍任命了一名新首席技术官马克·卡格斯(Mark Carges),赋予他极大的权力,提供充足的预算,对市场业务部门的软件进行改造。

技术改造使得eBay能发布智能手机应用。部分商家对eBay的技术改造赞赏有加,但也有商家认为eBay技术改造力度不大,时间有点晚。eBay称,技术改造增加了产品销售量。

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3 Responses to eBay拟进行重大改版 缩小与亚马逊技术差距

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